The Product (Shanghai) Conference of the “Huzhou: Come for Its Majesty, Stay for Its Serenity” was held at the China Art Museum, further enhancing the exchanges and cooperation between Huzhou and Shanghai in the field of cultural tourism and promoting the vigorous development of industries in the two places.

As a city with a long history and profound cultural heritage, Huzhou is blessed with unique natural scenery and rich tourism resources. In recent years, Huzhou has made great efforts to build an urban tourism brand of “Huzhou: Come for Its Majesty, Stay for Its Serenity”, and has boasted 4 national tourist resorts, more than 3,300 homestays, and more than 10,000 camping beds, and has been elected as the “Cultural Capital of East Asia” in 2025, becoming a magnet for many domestic and foreign tourists.

At the press conference, Huzhou Cultural Tourism made a product promotion of “Huzhou: Come for Its Majesty, Stay for Its Serenity”, and launched special tourism products such as leisure vacation, parent-child play, and the Huangpu River source exploration and research for Shanghai tourists to meet diverse needs of different groups. A number of representatives of cultural tourism influencers shared their travel experiences in Huzhou from different perspectives such as sports, pet friendliness, and inbound tourism, showing the unique charm of Huzhou in an all-round way.